What Are the Keys to Selling for Top Dollar?
Here’s a recent anecdote to show you what it takes to maximize a home sale.
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A couple of months ago, I was contacted by a family who wanted to list their home because it felt like the walls were starting to cave in on them—little kids and all their toys have a way of doing that sometimes. Their house was the perfect size for a first-time move-up buyer, but it wasn’t quite ready to hit the market yet. With three children under the age of five, the thought of moving twice was more overwhelming for these sellers than bearing two mortgages at the same time.
They made financial arrangements to leave room in their budget in case the home sat on the market; essentially, they hoped for the best but prepared for the worst. Together, we made a detailed plan specific to their home and identified areas of improvement for maximum return on investment. I knew that, statistically, homes in their particular subdivision tend to sit on the market a bit longer than average. So, we staged their home with current furniture, added some new accessories, brightened up the walls, and finally listed on the market. Six days later, after sorting multiple offers, we were under contract.
By combining all these three strategies, they enjoyed the result they had hoped for along.
I can’t even begin to tell you how excited my sellers were that their home sold quickly and for above asking price. While other homes have been sitting on the market in this current phase, their house stood out from the crowd and generated a ton of interest. How did we do it? There are three critical steps all home sellers need to take:
- Marketing. My team created a captivating video to market this home. The video was front and center on Zillow; competing homes either had no video or a boring video walk-through with zero emotional impact.
- Home positioning and description. We tell the story of why the home was a perfect fit for the new buyers.
- Price. If the price of the home is misaligned with the marketplace, the home won’t sell. No amount of marketing can overcome this, and the market conditions continue to change constantly. It is absolutely critical for sellers to be fully aware of their homes’ current and true value, and I’m always 100% transparent with my clients about the optimal listing price for their home. For a luxury home, the goal is to establish a price that doesn’t alienate serious buyers but also doesn’t undervalue the home.
I sell more than 99% of the agents in the area, so I’m exceptionally in tune with the marketplace. I know how to price a home to sell for maximum value. By combining all these three strategies, they enjoyed the result they had hoped for along.
If you’d like to experience this kind of result when selling your home, I invite you to reach out to me for a consultation at Robbie Breaux & Team. We pride ourselves on delivering the real estate experience you didn’t even know you were missing. You can reach out to me at (337) 658-5690 or just shoot me an email!
